The Pizza & Coffee Wars
As disruption through digitization continues to spread, it provides companies that see disruption as an opportunity to capitalize on the digital habits of their customers. The brands that can make the customer experience a digital experience wields a major advantage over their competitors, regardless of industry. Domino’s Pizza and Starbucks Coffee are two brands that effectively capitalized on changing customer habits, and as a result, find themselves as titans in their respective food and beverage industries.
In 2008, Domino’s Pizza stock value hit rock bottom. In 2020, their stock value is 112x higher, the only company growing at a faster rate than Facebook, Amazon, Apple, Microsoft, or Google. They are one of the few businesses that are able to thrive throughout the global coronavirus pandemic. The exponential growth of their brand was possible thanks to one crucial pivot: Domino’s stopped being a pizza company and became a tech company that sells pizza.
Armed with an aggressive investment in software and digitization of the supply chain, an internal commitment to innovation, and a fresh new menu based on rapid prototyping and customer feedback, Domino’s enlisted their 17,000 stores in the Pizza War. The result was a digital platform, a way for the customer and company to interact with each other digitally, engaging customers where…
