The Pixel Party

Aaron Bare
3 min readMar 19, 2022

Kodak is an epic example of what happens on the ugly side of disruption. Kodak was a camera and film photography giant. In the 1990s, they had $19 billion in sales and over 145,000 employees worldwide.(60) Then the film industry became digitized with the advent of the digital camera. In 2012, Kodak filed for bankruptcy.

Here’s the unfortunate part of that story: Kodak invented the digital camera.

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Aaron Bare

Author of Exponential Theory. Founder of the Change Agents Academy. Learn more at (www.aaronbare.com).