The Pocket Crystal: 17 years before the iPhone

Timing is Everything

How General Magic created the iPhone

No other event in the brief history of the exponential world was as perfectly timed as the iPhone moment. The moment Apple released the iPhone in 2007 is such an important date, we argue that technology will be defined as pre-iPhone and post-iPhone. The iPhone was a major catalyst for mass digitization and mobilization. This was not just another product launch; Apple…




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Aaron Bare

Aaron Bare

Author of Exponential Theory. Learn more at (

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